1.This advertisement is trying to sell jewelry for Valentine's Day. I believe the targeted audience would be men, as the jewelry seems to be only for women.
2.The age range could be very wide for the advertisement, as it is showing a big sale, so a younger male might be able to now afford an expensive pendant or ring for his college sweetheart! There is a photo of what looks like a young couple in the photo, so it may be directed towards young men looking to buy something for his girl, but how many pictures could they fit on here?, I'm sure that this jeweler is trying to target all men, of all ages, to buy their pieces! The marital status for the targeting audience would be a man who is in a relationship, as these pieces are specials for Valentine's Day, which we all know is about love. This jewelry is expensive, but has somewhat of a sale, so it is targeted towards men who are looking to spend money for a loved one, but not SO much that they become in debt!
3.This ad is persuasive because it has many beautiful pieces, especially the diamonds, that target the eyes of all audiences, men and women, children, and teens too. The colors are nice and go along with the theme of Valentine's Day. It is persuasive because it is showing a sale, and some of their best jewelry for the special day!
1.The goal of this ad is for Burberry to sell cologne, for men. I would suggest that the targeted audience is men. There is a slight possibility this could be targeted towards women as well, due to the good looking young men, and could be recommending a cologne to buy for her "man."
2.The age to target is most likely around late 20's or even 30's, shown by the young men advertising the product. The guys in the picture look sophisticated and could possibly be in a band, but dressed nicely, maybe showing that the cologne is a fresh and a sense-catching smell. As it can be a steryo-type that guys in bands are usually single and like to flirt just for attention to himself and the band, this may be targeted to men looking for attention and to get girls attracted to them.
3.This advertisement is persuasive because it has attractive men and although a lot of men might not think of that, the photo itself is "cool" and in style for todays clothing and hair style as well. Women can be attracted into buying this product because of the men on the advertisement and a woman might think of her man as someone who dresses or may acts like these advertisers appear to.
Though many of your observations here are good, Kylie, I do think you may have missed the mark with your second ad. You notice that many parts of the ad seemed geared to women (the pink color scheme, the photograph, and perhaps if you looked even closer - the script text), but your intellect takes over and dismisses the ad as directed toward men as they would usually be the ones making these purchases. As always, I'd advise you to stick with your visual observations. If this ad appeals to women (for these visual reasons), a new rationale will follow... perhaps this is the magazine page that women leave out for their significant others to find on the kitchen table, etc.? Go with the visual evidence!
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