1. American Eagle clothing is advertised here in this photo with 9 different pieces of apparel shown. This is a photograph of the apparel in the advertisement.
2. I will be using the top right corner text ("you break it, you buy it") for the questions.
1) Serif- The text I am using is concave.
2) Weight- The weight of the text is extra bold.
3) X-height- the x-height is extra tall.
3. I think the treatment of the text is very effective. All of these shirts have some sort of playful-ness to them and the extra boldness and extra tall x-height keep the letters organized and fun. This reflects the ad's intention because it is different, not just your ordinary "Arial" font that is straight and light weight.
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