1. This ad is trying to sell Perfume. This appears to be a photo of the woman but the background is definitely fake, probably a green screen.
2. Enlarge photo for text... Using the word "forming" in the second line.
1) Weight- The weight is between normal and bold in this ad.
2) Contrast- The contrast is medium to high contrast.
3) X-height- The x-height is extra short.
4) Width- The width is normal
3. I think the treatment of the text is effective. I enjoy, as many viewers would, the cool looking text and the original font. The text makes the ad seem more high quality, and enhances the look of the perfume because it shows it might possibly be more "original" and "elegant." The ad's intention is to sell this perfume, and the type does reflect the ad's intention because it is original, which is what all perfume companies want their scents to smell like!
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